What I Do: On Gordian Knots, Customer Engagement, and Swords

Posted on Posted in CustEx, Customer Engagement

Profile sections are limiting and don’t do much to accurately describe what a person does and who they are. This is my attempt to elaborate on that.

What I Do

I ‘m a customer experience guy. It’s all about the customer, your customer.

You might call them “customers”, “guests”, “clients”, or “patrons.” Everything I do builds better paths between you and them.

I use content and/or technology to bridge the chasm between you. I may support that content with additional methods or strategies as required. More recently, I added Twitter Account management and growth hacking into the mix.

More recently, I added Twitter Account management and growth hacking into the mix.

Whether you operate B2C or B2B, I’m here to help. I promote engagement. I build relationships.

I solve problems, your problems.

How I Do It

I despise complexity. Complexity breeds confusion. Complexity promotes miscommunication. Complexity pisses customers off.

Complexity pisses people off.

I simplify. I take things down a notch or three. I have a knack for putting complex issues in simple, easy to understand terms.

I don’t rest until I can explain it to a ten-year-old. If I can’t do that, I don’t know it well enough to write about it.

Your clients are on a winding, ever-changing path. I apply my 30+ years of experience to the ever-changing landscape.

That might sound strange. How can experience be valuable in an ever-changing environment?

Because the more things change, the more they remain the same.

Your business goals are the most important consideration and underlying business goals really haven’t changed.

Social Media: the Great Equalizer

Creating great content is only half the story. Promoting it is the other half. This isn’t “Field of Dreams.”

I created a proprietary twitter management/growth-hacking system that I share with clients, and only with clients. I use Twitter’s great API as a social media server to promote posts, case studies, and white papers. It populates other platforms as well.

Feel free to ask me how.

A freebie offer

If you engage in content marketing and aren’t convinced it’s working as well as it should, give me a shout.  I’ll give you my honest, no-holds-barred opinion. If it’s good enough I’ll say so. If it’s bad, I’ll also say so, and why.

Sometimes I’ll even just re-write it to show you what I mean.

Why All this stuff Matters

Business goals haven’t changed much since the first caveman traded a leg of deer for a place closer to the fire. How we measure them has changed a ton.

How to reach customers has changed even more.

Your customer is on a journey. It starts with the initial twinkle in the eye. It goes all the way through to the final buy.

That journey is in constant flux.

You need to keep the customer engaged on every step along an ever changing path. You need to be marching right along with them.

I help you do that.

I help you achieve superior customer engagement. I give you the tools to keep building that better path and all its side branches.

The path is both simplified and rendered infinitely more complex by technology.

Therein lies the paradox, the Gordian Knot of Complexity.

As I said, I despise complexity.

Think of yourself as Alexander The Great.

Think of me as Your Sword.



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